Wild about Healthy Vision Agenda Book

One of my favorite jobs of 2012 was to illustrate this book for National Eye Institute (NEI). The client wanted an agenda book that was useful to kids, appealed to kids, and taught the kids eye facts with activities and cartoons.

We began by submitting characters for the agenda book. The various submissions were focus tested by kids and selected. Once my characters were chosen, I created illustrations of the two characters, Liam and Isabella, in various poses/angles, different outfits, and some spot illustrations like an eye model. The project was a very quick turnaround (trying to get the books into the schools for the 2012 school year) so the goal was to make the illustrations easy to adjust for various pages. I submitted the illustrations individually and NEI’s design team did the layout of the book.